Every touchpoint should deliver a brand experience, even the humble annual report.
Brief:
Annual reports have traditionally been a non-event and add little value to the brand. The client wanted the APAC Prudential Annual Report to demonstrate to key stakeholders that Prudential is not an average insurance company. So we created an annual report that brought the brand to life in a quirky way.
Result:
The client received positive feedback from around the Region. The Report won many international awards, including a London International Advertising Awards statue.
Annual reports have traditionally been a non-event and add little value to the brand. The client wanted the APAC Prudential Annual Report to demonstrate to key stakeholders that Prudential is not an average insurance company. So we created an annual report that brought the brand to life in a quirky way.
Result:
The client received positive feedback from around the Region. The Report won many international awards, including a London International Advertising Awards statue.