Need an experienced creative all-rounder?
Every touch point deserves good creative.
:: I have over 20 years of experience as a Creative Director across design, advertising, and digital agencies, including EURO RSCG, The Worldwide Marketing Store, W5 Group, Kinergy, and Vitamin X Creative, where I was a co-founder and creative partner. In addition to agency roles, I have held positions as a Creative Lead in corporate settings and as a Creative Manager within the not-for-profit sector. Currently, I serve as a Design and Communications Officer for the NSW State Government.
:: I was a co-founder and creative partner of a creative agency, where I wore many hats including new business development, pitching, client management, strategy, creative direction, concept development, art direction, design (print and digital), video production, as well as studio and IT management. I secured a diverse portfolio of local, regional, and global clients and built and managed a creative studio that delivered end-to-end campaigns from concept through to production and dispatch. I ensured every project was consistently on-brand, delivered on time, and within budget. Additionally, I served as the brand custodian for Toshiba for 13 years, maintaining brand integrity across all communications.
:: My leadership style is motivating, supportive, and strengths-based, fostering a collaborative culture and strong team camaraderie. I excel at briefing and inspiring multidisciplinary teams—including designers, writers, retouchers, developers, editors, animators, illustrators, photographers, and camera crews—while directing and nurturing junior talent to achieve the best creative results possible. I'm a prolific conceptor, an expert with the Adobe Creative Suite and like to be hands-on when I create. I like to lead by example.
:: Communication is one of my key strengths. With a background in psychology and strong emotional intelligence, I am comfortable engaging in both one-on-one conversations and large presentations. I am skilled at strategically debating brand decisions, providing clear and constructive feedback, and I firmly believe that stakeholder input is essential to the creative process. Additionally, I emphasise the importance of clear briefs as the foundation for successful projects. I have extensive experience managing multiple stakeholders effectively.
:: I have worked on everything, including integrated campaigns for large multinationals, brand development for start-ups, fundraising appeals for charities, and health awareness campaigns for government initiatives.
:: I have received numerous awards for concept, craft, and effectiveness, including Mobius, Clio Awards, New York Festivals, London International Advertising Awards, Hong Kong 4As, Singapore Creative Circle, Times Asia-Pacific Advertising Awards, Australian Writers and Art Directors Awards, Australian Direct Marketing Awards, and MSIX Awards, among others.
:: I am highly focused on ROI and have delivered record-breaking results for clients such as Challenger Financial Services, Centennial Parklands Foundation, Smiths Snackfood Company, Cochlear, Toshiba, and Think Education, among others.
:: I am a lifelong learner, continually updating my skills through frequent courses, workshops, and presentations to stay current with the ever-evolving digital landscape.
:: My passion is problem-solving and brand building. I thrive on inspiring and supporting creative teams to create the best possible work by solving briefs, uncovering customer insights, and discovering human truths that resonate with the target audience. I am dedicated to building trust in brands through consistent look and feel and delivering results that exceed expectations.
