Need an experienced creative all rounder?
Every touch point deserves good creative.
:: I've worked on everything from integrated campaigns for large multinationals to brand development for start-ups, from fundraising appeals for charities to adapting overseas content for the local market.

:: have over 15 years experience in design, advertising, digital and through-the-line agencies in Auckland, Sydney, Hong Kong and Singapore (including EURO RSCG HK, George Patterson Bates AU, Publicis Mojo, The Worldwide Marketing Store and Medicus, Leo Burnett’s Pharmaceutical division).

:: I was a co-founder and creative partner of a small but up-to-date creative agency. I wore many hats as the agency grew like Strategist, Client Service, Project Manager, Studio, Traffic and IT Manager, Print and Digital (UX, UI) Designer, Animator, Videographer, Print Producer, Finished Artist and Social Secretary. I helped win a good mix of local, regional and global clients. With intelligent strategies based on customer insights and human behaviour and carefully crafted creative across multiple touchpoints I helped our clients win record results.

:: I have built, run and led creative departments and art studios. I briefed out jobs and collaborated with a team of (in-house and freelance) designers, writers, retouchers, developers, editors, animators, 3D artists, photographers, camera crews and other creative specialists. Trafficking their work, and directing and mentoring the juniors. I know how to quality control and make sure everything is on-brand, on time and inside the budget.

:: I worked in Hong Kong for 3 years, so I have experience creating campaigns for APAC regional clients including Intel, Prudential, Philips, HSBC Markets, Fortune Magazine, Remy Fine Wines and more recently Cochlear and McDonald’s Design and Development Centre (responsible for delivering the brand experience through architecture and interior design).

:: have also worked client-side as the sole creative inside a marketing department and managed multiple stakeholders (campaign managers, product managers, event managers, engagement managers and a global brand council), single-handedly producing multiple campaigns for multiple touchpoints from concept to despatch.
:: I  have won awards for concept, craft and effectiveness including Mobius, Clios, the New York Festival, the London International Advertising Awards, the Hong Kong 4As, Singapore Creative Circle and the Times Asia-Pacific Advertising Awards, Australian Writers and Art Directors Awards, Australian Direct Marketing Awards and MSIX awards amongst others.

:: I am very focused on ROI and have created record-breaking results for clients like Challenger Financial services, Centennial Parklands Foundation, Smiths Snackfood Company, Cochlear, Toshiba and Think Education amongst others.

:: I am a life-long learner and keep my skills up to date with frequent courses, workshops and presentations to keep up with the ever-changing digital landscape.

:: I  love collaborating but can work just as well autonomously.

:: My passions are skating, surfing, laughter and unearthing customer insights and producing creative solutions that build the brand and drive business growth.
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