Brief:
The client wanted to strengthen Prudential's brand presence in Singapore and Hong Kong and demonstrate Prudential was not your average insurance company. Prudential's positioning tagline at the time was "Always listening. Always understanding". So we created an integrated advertising campaign that demonstrated what it felt like not to be listened to in a quirky way.
The client wanted to strengthen Prudential's brand presence in Singapore and Hong Kong and demonstrate Prudential was not your average insurance company. Prudential's positioning tagline at the time was "Always listening. Always understanding". So we created an integrated advertising campaign that demonstrated what it felt like not to be listened to in a quirky way.
