Rebranding the Department of Education International to align with the NSW Government Masterbrand.
I rebranded DE International’s digital and print communications to align with the NSW Government Masterbrand, all while preserving DEI’s unique and distinctive positioning.
I also developed a targeted campaign encouraging NSW schools to host international students for Study Tours, which exceeded KPIs by 4.3%!
On the global front, I created a social media video campaign for overseas students, resulting in a 34x increase in engagement. This significantly boosted our audience connection and expanded our reach.
Grateful for the opportunity to contribute to such impactful initiatives.