Rebranding the Department of Education International to align with the NSW Government Masterbrand.
Rebranding a Department
I have developed hundreds of brand communication assets for DE International, including brochures, social media posts, videos, PowerPoint templates, pull-up banners, school profiles, bulletins, interactive forms, infographics, calendars, expo layouts, and more. Each piece—whether refreshed from existing materials or created from scratch—strictly adheres to the NSW Master Brand Guidelines while preserving DE International’s distinctive identity.
I maintain a consistent visual style and tone that effectively engages a diverse range of audiences, including international students and their families, as well as local and overseas teachers and principals. The original DE International program colours were updated to align with the Master Brand palette. To support this transition, I developed a comprehensive style guide exceeding 100 pages that documents all brand updates. Additionally, I curated an extensive stock photo library featuring footage, photographs, illustrations, and icons that complement the Master Brand.
Bring your world your school Campaign
I developed a integrated campaign encouraging NSW schools to host international students for Study Tours, which exceeded KPIs by 4.3%!
I developed a integrated campaign encouraging NSW schools to host international students for Study Tours, which exceeded KPIs by 4.3%!
School Tours Social Media Campaign
I created a social media video campaign targeting students overseas, featuring our international students. We edited a 1 minute tour of their NSW school. Completely unscripted and shot on an iphone. It not only showcased the schools but also showed how happy, confident and proud our students are. This resulted in a 34x increase in engagement, significantly boosting our audience connection and expanding our reach.
I created a social media video campaign targeting students overseas, featuring our international students. We edited a 1 minute tour of their NSW school. Completely unscripted and shot on an iphone. It not only showcased the schools but also showed how happy, confident and proud our students are. This resulted in a 34x increase in engagement, significantly boosting our audience connection and expanding our reach.