Helping families survive lockdown.
During the COVID-19 pandemic, I was briefed on the Family Project under an exceptionally tight deadline. Created to support families during the forced isolation period with activities and ideas to keep the family busy. This initiative typically would have required months of development but was efficiently planned, designed, and launched within just two weeks.
Key achievements included:
:: Overnight creation of brand development, delivering a cohesive and engaging identity for the project.
:: Rapid design and launch of the website homepage the very next day.
:: Development of a multilingual website that automatically back-translates content into five languages, significantly enhancing accessibility for diverse families across NSW.
:: Implementation of a dynamic platform featuring new daily content, including videos and downloadable resources.
:: Daily creation and execution of activity sheets and social media posts, maintaining a consistent and engaging stream of content.
:: This project demanded an intense blend of strategic concepting and hands-on execution—skills I enjoy equally and successfully balanced to meet ambitious goals.
