Upgrading their connection to the world.
Brief:
Create a campaign aimed at encouraging recipients of older Cochlear sound processors to upgrade to the latest models.
Create a campaign aimed at encouraging recipients of older Cochlear sound processors to upgrade to the latest models.
Challenge:
Many recipients were unaware of the significant advancements in Cochlear Sound Processor technology. Our goal was to educate them on how the newer devices not only provide superior sound quality but also enhance overall quality of life.
Many recipients were unaware of the significant advancements in Cochlear Sound Processor technology. Our goal was to educate them on how the newer devices not only provide superior sound quality but also enhance overall quality of life.
Successfully launched and implemented across the Asia-Pacific (APAC) region.
