Upgrading their connection to the world.
Brief:
Develop a campaign to convince recipients of the older Cochlear sound processors to upgrade.
Develop a campaign to convince recipients of the older Cochlear sound processors to upgrade.
Challenge:
Most of the recipients were not aware of how much the Cochlear Sound Processor technology had advanced. So we wanted to educate them that not only do the newer devices deliver a better quality of sound but a better quality of life.
Campaign concept rolled out across APAC.
Most of the recipients were not aware of how much the Cochlear Sound Processor technology had advanced. So we wanted to educate them that not only do the newer devices deliver a better quality of sound but a better quality of life.
Campaign concept rolled out across APAC.
