Convincing non academically inclined school-leavers that this tertiary education will be more fun than they think.
Brief:
Think Education is part of the international Laureate group of universities. In Australia, Think owns 8 well respected colleges. We were briefed to develop a big idea that would help differentiate Think on the annual education expo circuit and attract non-academically inclined school-leavers looking for a tertiary education provider.
Think Education is part of the international Laureate group of universities. In Australia, Think owns 8 well respected colleges. We were briefed to develop a big idea that would help differentiate Think on the annual education expo circuit and attract non-academically inclined school-leavers looking for a tertiary education provider.
Challenge:
We had 6 weeks to solve the campaign and then produce and deliver the entire suite of materials before the education expo season began.
We had 6 weeks to solve the campaign and then produce and deliver the entire suite of materials before the education expo season began.
Outcomes:
We quickly generated a wide range of creative ideas to explore possibilities and triangulated on a solution that captured Think’s positioning as an alternative to traditional universities.
It also resonated perfectly with the mindset of the school-leaver audience.
Bringing this positioning to life on the booth and extending it into premiums and activations generated fantastic engagement, positive feedback and total expo-generated leads up 66% on the year previous.
Deliver in 6 weeks?
That just required good project management and great suppliers.
Results:We quickly generated a wide range of creative ideas to explore possibilities and triangulated on a solution that captured Think’s positioning as an alternative to traditional universities.
It also resonated perfectly with the mindset of the school-leaver audience.
Bringing this positioning to life on the booth and extending it into premiums and activations generated fantastic engagement, positive feedback and total expo-generated leads up 66% on the year previous.
Deliver in 6 weeks?
That just required good project management and great suppliers.
For the first time, Think Education had an umbrella positioning that worked across all of its 8 colleges.
Think was able to launch its new positioning at the first major tertiary education expo of the year, just 6 weeks after issuing the brief.
Last, but far from least, post campaign analysis showed that expo leads were up 66% over the previous year.