Need an experienced creative manager?
Every touch point deserves good creative.
:: I have over 20 years of experience as a Creative Director across design, advertising, and digital agencies, including EURO RSCG, The Worldwide Marketing Store, W5 Group, Kinergy, and Vitamin X Creative, where I was a co-founder and creative partner. In addition to agency roles, I have held positions as a Creative Lead in corporate settings and as a Creative Manager within the not-for-profit sector. Currently, I serve as a Design and Communications Officer for the NSW State Government.
:: I was a co-founder and creative partner of a creative agency, where I wore many hats including new business development, pitching, client management, strategy, creative direction, concept development, art direction, design (print and digital), video production, as well as studio and IT management. I secured a diverse portfolio of local, regional, and global clients and built and managed a creative studio that delivered end-to-end campaigns from concept through to production and dispatch. I ensured every project was consistently on-brand, delivered on time, and within budget. Additionally, I served as the brand custodian for Toshiba for 13 years, maintaining brand integrity across all communications.
:: My leadership style is motivating, supportive, and strengths-based, fostering a collaborative culture and strong team camaraderie. I excel at briefing and inspiring multidisciplinary teams—including designers, writers, retouchers, developers, editors, animators, illustrators, photographers, and camera crews—while directing and nurturing junior talent to achieve the best creative results possible.
:: Communication is one of my key strengths. With a background in psychology and strong emotional intelligence, I am comfortable engaging in both one-on-one conversations and large presentations. I am skilled at strategically debating brand decisions, providing clear and constructive feedback, and I firmly believe that stakeholder input is essential to the creative process. Additionally, I emphasise the importance of clear briefs as the foundation for successful projects. I have extensive experience managing multiple stakeholders effectively.
:: I have worked on everything, including integrated campaigns for large multinationals, brand development for start-ups, fundraising appeals for charities, and health awareness campaigns for government initiatives.
:: I have received numerous awards for concept, craft, and effectiveness, including Mobius, Clio Awards, New York Festivals, London International Advertising Awards, Hong Kong 4As, Singapore Creative Circle, Times Asia-Pacific Advertising Awards, Australian Writers and Art Directors Awards, Australian Direct Marketing Awards, and MSIX Awards, among others.
:: I am highly focused on ROI and have delivered record-breaking results for clients such as Challenger Financial Services, Centennial Parklands Foundation, Smiths Snackfood Company, Cochlear, Toshiba, and Think Education, among others.
:: I am a lifelong learner, continually updating my skills through frequent courses, workshops, and presentations to stay current with the ever-evolving digital landscape.
:: My passion is problem-solving. I thrive on inspiring and supporting creative teams to create the best possible work by solving briefs, uncovering customer insights, and discovering human truths that resonate with the target audience. I am dedicated to building trust in brands through consistent look and feel and delivering results that exceed expectations.
